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[av_heading heading=”REO AG startet globale Imagekampagne” tag=”h2″ style=”blockquote modern-quote modern-centered” subheading_active=”” size=”65″ av-medium-font-size-title=”” av-small-font-size-title=”” av-mini-font-size-title=”” subheading_size=”15″ av-medium-font-size=”” av-small-font-size=”” av-mini-font-size=”” color=”custom-color-heading” custom_font=”#ffffff” margin=”” margin_sync=”true” padding=”0″ link=”” link_target=”” id=”” custom_class=”” av_uid=”av-kh3dpej1″ admin_preview_bg=””][/av_heading]
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Technology drives us!
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[av_heading heading=’›› Communicating technological expertise and bringing it to life’ tag=’h2′ style=’blockquote modern-quote’ subheading_active=” size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” color=” custom_font=” margin=” margin_sync=’true’ padding=’10’ link=” link_target=” id=” custom_class=” av_uid=’av-kh3dq3k2′ admin_preview_bg=”]
Implementation: REO Kyritz
Introduction: 2019
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REO AG, headquartered in Solingen, is one of the most popular companies internationally among industry experts. In order to increase awareness across the board, a new image campaign will be launched in June 2020. More than ever before, the core competencies will be communicated with the help of insights from the global branches and the possibilities of modern media trends. It starts with the new image website: image.reo.de
The goal of the new image campaign is as simple as it is ambitious: from “hidden champion” to well-known size. REO AG is quite a heavyweight on the international stage. As a driver of innovation, the company occupies top positions in several industries in a global comparison. The longevity of the products or the long product life cycle and the service portfolio make REO, for example, one of the most sought-after internationally for inductive, resistive and electronic components and complete solutions. It is impressive that globally active companies based in Asia, Japan, South Korea, the Philippines or from the USA and Canada work together with the German family business.
The fact that high-tech from Germany continues to occupy top positions in a global comparison is nothing new. But the fact that REO is one of these innovation drivers is not known to many. For this purpose, the company is now bundling its developments and presenting them on a newly created website. At www.image.reo.de, visitors can find out everything they need to know about new technologies, developments and REO’s industry solutions. One of the most important goals: To communicate and bring to life the guiding principle “Technology drives us!”. “ It’s not just about presenting our products and innovations, but about the role REO plays in this world and what wishes and thoughts drive us. We do not see our technical knowledge as a mere advantage, but as a task and at the same time a driving force to develop smarter, better devices again and again ”, says Matthias Erdmann, Head of Communications and initiator of the project. “That’s why we are also breaking new ground in marketing for a medium-sized company with a long tradition. We network with our colleagues around the world and integrate modern forms of communication into our internal and external work .”
With the start-up REO Digital Connect 4.0, founded in 2017, REO AG has an innovation driver for new communication and networking directly in-house. The start-up bundles the possibilities of digitization and networked device communication with a view to Industry 4.0 and develops them further. Standards are constantly being questioned and new solutions for hardware and software are being driven forward with the necessary visionary thinking.
This visionary thinking is more in demand than ever in today’s world. Due to the global changes in the wake of the Corona pandemic, evaluated multipliers such as trade fairs or events are falling away. REO sees this as a great opportunity to communicate with customers, applicants and the public via new, modern channels. From live streams to virtual Q&As to testing new social platforms, there are no limits.
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